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Narrowcasting refers to the targeted distribution of multimedia content (such as advertising and news clips) to specific venues and even individual displays within those venues. In contrast to broadcasting, where each location receives the same content, narrowcasting provides precise targeting to ensure that the content is timely and relevant to its intended audience. Narrowcasting networks can be a marketer's dream, since they allow for real-time marketing experiments and the instantaneous distribution of new advertising messages. Most narrowcasting solutions include remote scheduling software that allows the network operator to change content on one display, a group of displays, or the entire network at once, as well as tailor content based on the time of day.
For implementation of a Narrowcasting Network please take a look at our product NetBroadcast, NetPlayer and NetPlayerBox.
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