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Captive Audience Networks are a broadcast-like medium that delivers informative content to viewers while they wait in a particular venue. Common locations for these networks include medical center waiting rooms, train and bus stations, and retail checkout areas. Because viewers are likely to be waiting for an extended period of time, it is important that the content be useful and informative, rather than entirely commercial. Thus, a well-designed Captive Audience Network will often combine educational content with corporate sponsorships, helping meet the needs of viewers and advertisers alike. Management software for Captive Audience Networks typically includes remote scheduling tools that allow the network operator to change content on one display, a group of displays, or the entire network at once, as well as tailor content based on the time of day.
For implementation of a Captive Audience Network please take a look at our products NetBroadcast, NetPlayer and NetPlayerBox.
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